Gohlke Pools has built swimming pools in North Texas since the 1950s and it is true that they have had a number of websites over the years. The Crouch Group has managed online marketing for Gohlke Pools since 2010. In early 2010, Steve Horn restructured their website for a new look and improved usability, once again in 2013, again in 2017, and another incarnation is underway for 2020.
Each incarnation of Gohlke Pools’ website represented a major update requiring a thorough, collaborative assessment of how the website performs against current trends both on the web and in the swimming pool market. As with all websites, all on the creative team must keep an open mind to changes and find ways to adapt to those.